1. First Principles Thinking
In an industry often reliant on lazy analogies - "it's the Uber of X" or "the next Amazon" - First Principles Thinking is our primary defense against herd mentality. Rather than accepting industry conventions or market narratives as facts, we strip every problem down to its fundamental truths. We look at the raw physics of the business: unit economics, cash flows, and asset utility. This reductive process is the engine of our Observation phase. By refusing to iterate on existing ideas and instead rebuilding the investment thesis from the ground up, we bypass the noise of public consensus.
This method requires a radical form of intellectual independence. We ask: "If we knew nothing about this industry’s history, how would we design this business model today?" This often reveals that the "standard way" of doing business is obsolete, highlighting a gap between perception and reality.